Why does this commercial drive me up the confessional wall?
I know it's supposed to be funny, but it's just so.. not.
First of all, I hate the words "loose woman." Why doesn't he just say, "forgive me Father, I had sex with a whore," or explain what exactly is loose about her-- because we all know he's not just talking about her character.
Second, reverse the situation. Would a woman ever confess to being with a "loose man" or any equally ridiculous euphemism? No-- because there's nothing equal about the double standard of sexuality in Catholicism or anywhere else.
If a woman was confessing to this "sin" she would say "I slept with a man who was not my husband" or something to that effect. Again, it all falls back on her, for not protecting the v-card.
And lastly-- why does Father Red Bull need to know who she is? And why is he offering suggestions? Does he need to run out and pin scarlet letters on these disgusting harlots?
I hate this commercial because it upholds the virgin/whore dichotomy.
You see, there are two types of girls walking this earth-- those who fuck and those who don't. And those who do will do it with anybody. Which is why this douchebag and his friend are now on their way to the supermarket (or wherever) to proposition the whore who is a "sure thing" with something eloquent like "oh, hey, Father Red Bull told me you like to fuck."
So Red Bull gives you-- distorted images of sexuality, sexist imagery, and another reason not to buy into the purity myth.
While the company certainly isn't responsible for religious ideologies that oppress women, there's no excuse for reinforcing them. And while they didn't invent confession, or make sex a so-called sin, there's no reason to perpetuate these practices, even in jest, to sell a product-- a product that already tends to emphasize masculinity.