This advertisement must be from the same men that think women are just supposed to be slutty and be mens' personal slaves. The odd thing is that the gender role of cooking is forced on women, but men make up the majority of chefs. I think there are plenty of women chefs out there but that they don't get the same respect and face time as men. It's pretty rude.
Cooking becomes masculine once it's connected to a paycheck and a hierarchical position of power. Great point!